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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's biggest](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) industry program in Las Vegas high-end jets are enticing buyers with their streamlined silhouettes, [luxurious cabins](https://www.google.com/search?kgmid=/m/0cqd_rb) - and progressively, their use of alternative fuels.
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Fuel manufacturers and jetmakers are keen to showcase unique types of aviation fuel considered less hazardous to the environment, from used cooking oil to the definitely less [attractive](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) meat waste.
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Business jet operators, like airlines, have acquiesced environmental pressure on air travel and dedicated to cutting in [half carbon](https://forest500.org/rankings/companies/mission-newenergy-limited) emissions by 2050 compared with 2005.
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Their hope is that adopting eco-friendly fuel to curb emissions might make business jets more appealing to ecologically conscious purchasers - particularly [corporations facing](https://www.bloomberg.com/profile/company/MNELF:US) questions over sustainability from shareholders or green campaign groups.
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The accessibility of less polluting personal jets might likewise spare the abundant and famous the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a current personal jet trip to southern France.
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Five Gulfstream jets on display screen in Las Vegas are [utilizing California-produced](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) fuel from inedible beef tallow.
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The most [current waste-based](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, primary business officer of Boston-based [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 airplane on screen are [anticipated](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions worldwide, but can discharge, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based [personal charter](https://pitchbook.com/profiles/company/51278-86) firm Victor.
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Prince Harry has defended his occasional usage of [personal jets](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) to ensure his family's safety, and has actually said that on the uncommon occasions he does not fly commercially he offsets his emissions.
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But planemakers say events such as the furore over his travel plan have actually included fresh challenges for a market currently making every effort to justify its contribution to cutting business costs.
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"Incidents of flight shaming involving using private jets are unfortunate when you consider that our market has actually provided fuel efficiency enhancements of 40% over the past 40 years," said Bombardier Aviation [President David](https://forest500.org/rankings/companies/mission-newenergy-limited) Coleal.
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Bombardier thinks increased sustainable [fuel usage](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) will help the [industry](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) make inroads with corporations and wealthy buyers. According to market information, billionaires only have a 19% service jet ownership rate.
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But even an image makeover - with jets sporting sticker labels like "this airplane flies on renewable fuels" and organisers including alternative fuel pumps for going to aircrafts - is not likely to satisfy all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some experts remain skeptical that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public understandings about luxury travel.
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"No amount of [Jatropha](https://www.google.com/search?kgmid=/m/0cqd_rb) or Brazil-nut fuel can make business jets look eco-friendly," said [air travel](https://stocktwits.com/symbol/MNEL) [Aboulafia](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048).
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Demand from business jet operators for eco-friendly fuels now far surpasses supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million [gallons](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) of [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) at its California plant, might broaden production approximately 150 million gallons by 2022.
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Corporate charter business and specialists are also seeing more interest from consumers who wish to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.zoominfo.com/c/mission-newenergy/346542889) contributed in a business jet usage study his company recently finished for a Fortune 500 business.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and performance, that's still the (sales) driver. But I believe people are becoming more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, [Editing](https://www.businessnews.com.au/Company/Mission-NewEnergy) by Tim Hepher and Alexandra Hudson)
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